Arnie Charbonneau Cancer Institute Brand

Brand system • Role: Designer

The Arnie Charbonneau Cancer Institute is a partnership between the University of Calgary and Alberta Health Services to bring together scientists and physicians to integrate cancer research and care. They needed a uniquely recognizable brand in the saturated non-profit space.

This approach represents Arnie Charbonneau’s values of innovation, community and hope with depth, boldness and movement. It was a privilege to work with the Arnie Charbonneau team to develop this brand.

The brand lives within the family of UCalgary unique identifiers (marks used by groups with external collaborators). I also created the full visual identity guidelines: browse them here.