Arnie Charbonneau Cancer Institute Brand
Brand system • Role: Designer
The Arnie Charbonneau Cancer Institute is a partnership between the University of Calgary and Alberta Health Services to bring together scientists and physicians to integrate cancer research and care. They needed a uniquely recognizable brand in the saturated non-profit space.
This approach represents Arnie Charbonneau’s values of innovation, community and hope with depth, boldness and movement. It was a privilege to work with the Arnie Charbonneau team to develop this brand.
The brand lives within the family of UCalgary unique identifiers (marks used by groups with external collaborators). I also created the full visual identity guidelines: browse them here.
![AC - mockups2.png](https://images.squarespace-cdn.com/content/v1/618088f5bd4bb9723004e997/da475b6d-fdba-4b88-a5f8-e94d9ae39bf5/AC+-+mockups2.png)
![AC - mockups.png](https://images.squarespace-cdn.com/content/v1/618088f5bd4bb9723004e997/7427c4d4-5822-48b3-98c1-7e9e10c853ef/AC+-+mockups.png)
![AC - mockups4.png](https://images.squarespace-cdn.com/content/v1/618088f5bd4bb9723004e997/549db68a-4ba3-43f6-beb0-b04a7f95bc9a/AC+-+mockups4.png)
![AC - mockups3.png](https://images.squarespace-cdn.com/content/v1/618088f5bd4bb9723004e997/105a11c7-24bb-413f-a6d6-56be4cb134c2/AC+-+mockups3.png)
![AC---space-001.jpg](https://images.squarespace-cdn.com/content/v1/618088f5bd4bb9723004e997/ed832a63-3fe6-4106-9ce4-735762bfee8a/AC---space-001.jpg)
![AC---space-002.jpg](https://images.squarespace-cdn.com/content/v1/618088f5bd4bb9723004e997/c3d70182-d01c-4e66-8201-706104ff1b4b/AC---space-002.jpg)